My name is Praise Olaoluwa. I’m an…

Entreprenuer & Relevance Strategist.

My fortes are Branding, Communications & Strategy. With my 7-year wealth of experience engaging clients across industries and continents, I help brands, businesses & corporations maximize relevance. You can read more about me here.

So far on this journey, I have experienced first hand how extremely influential content marketing (particularly email marketing) has been to the growth & transformation of brands/businesses.

I develop, design and disseminate responsive/converting sales letters, promotions & newsletters via email to customers and clients in all sectors and across continents.

I disseminate 50,000 emails daily.

I work closely with brands/businesses to optimize processes & reduce their current monthly marketing spend by 30% – 50%. You can read my sales letter here on how I help save an average of $1,000 annually.

With the help of my team...

I have dedicated some of my time to work closely with 10 businesses on planning & executing their email marketing to drive customer acquisition & retention and ultimately their bottomlines. This I have scheduled to do on a retainer basis.

The available service offerings & plans are detailed below.

  • Set goals – I work with you to understand your business, where opportunities for growth are and what the goals of your email marketing could be. For some, it could be to drive more sales from existing customers, while others may want to convert more leads into paying customers. By understanding your business and the opportunities they have, I can help set email marketing goals that will help drive growth.
  • Identify email campaigns to send – Based on the goals we set and the nature of your business, I work with you to identify what campaigns to send. For instance, a carpet cleaning company may be interested in driving more sales from existing customers, so a newsletter with content on the importance of regular carpet cleaning could be a great way to do that. On the other hand, a clothing retailer is going to be better served by sending promotions and promotional campaigns to try to drive people to their website or brick and mortar location. By understanding your goals and business model, I can help you identify what campaigns you should be sending.
  • Plan the content to send – Sending emails requires content, and depending on your email marketing goals and wider business model, I work with you to help identify the right content you should send to help get the desired results from your email campaigns. Creating compelling content is a challenge for businesses of all sizes.
  • Creating an account with the chosen provider
  • Gathering and uploading subscriber lists
  • Adding subscribe forms to your website
  • Integrating a CRM, eCommerce or accounting software to automatically send customer information to the email provider
  • Recommend apps and integrations to help accomplish your goals.

I onboard you on my favourite email marketing tool with a simple interface to manage all your clients in one place, and give you a login that allows you to manage your lists, send campaigns, and view reports.

I design and develop email templates complete with your business’ branding, beautiful imagery, prominent calls to action and more.

I take on your campaign ideas and content and turn them into beautiful, on-brand email campaigns ready to be sent to subscribers.

I will help set up your preffered customer journeys using my marketing automation to help drive results for your business:

  • Welcome Emails – an automated email that welcomes new customers or subscribers when they join your list.
  • Reminder Emails – automated emails that get sent to customers to remind them of upcoming important dates, like service due dates for their car, or that their payment plan is expiring.
  • VIP Offer Emails – emails that automatically send a series of special offers to your best customers once they’ve reached VIP status by reaching a certain spending threshold, or another trigger you define.
  • Lead Nurturing Emails – a series of automated emails that get sent to people who make an inquiry about your products or services, educating them on why they need what your business offers and increasing the chance they’ll become paying customers.
  • Event Reminder Emails – a series of automated emails in the days leading up to a specific event being organized by you, reminding attendees that the event is coming up and increasing the chances they’ll attend.

For every campaign sent, I will report on how many people opened it, how many people clicked and even drill down to the exact parts of your email campaign people interacted with.

BASIC

50,000 Email Contacts
$ 180 Monthly
  • Send UNLIMITED Emails

STANDARD

50,000 Email Contacts
$ 380 Monthly
  • Send UNLIMITED Emails
  • Design & Develop 5 Email Templates
Popular

PREMIUM

50,000 Email Contacts
$ 780 Monthly
  • Send UNLIMITED Emails
  • Design & Develop 5 Email Templates
  • Copywrite 5 Email Campaigns

81% of small and midsized businesses rely on emails as their primary customer acquisition channel & for retention. For varying researches, this tops the chart in comparison to organic search, paid search & social media when adopted for customer acquisition & retention. (Emarsys, 2018)

2020  © Praise Olaoluwa